tested per month
Find it. Build it. Run it.
Spot a winning product, launch a Shopify funnel, generate creatives, and publish campaigns to Meta - all in one connected workflow. Built for solo operators and small teams that move fast.
Built for operators who move fast
[ Intelligence ]
One ad in. Full campaign out.
One AI workflow stitches together every tool in the platform. Start from a competitor ad — and walk away with a brand, a strategy built on real buyer psychology, three targeted funnels, and a live Meta campaign. No feature dumps. No generic copy. Every angle sells the emotion behind the purchase.
Spot a winner
Find a high-performing competitor ad in the library. One click and AI extracts the product, reverse-engineers the brand identity, and sets your creative direction — before a single word of copy is written.
Brand name, tone, visual identity, and positioning — built from real market signals, not guesswork.
Understand the buyer, not the product
AI builds detailed buyer personas, surfaces real pain points, and crafts three unique strategic angles. Each angle sells the transformation — the emotion, the relief, the aspiration — not a list of features.
Three angles means three ways into the buyer's world. You're not selling a product. You're solving a feeling.
Pages & funnels, generated
A Shopify store page and three angle-specific funnels are built automatically. Each funnel speaks to one persona's deepest motivation — with copy, structure, and design ready to convert.
One broader storefront. Three targeted funnels. Every word aligned to the angle it serves.
Ads created, campaign live
Ad creatives, headlines, and copy are generated for each angle — wired to the right funnel. Review everything, then publish straight to Meta. From competitor insight to live campaign, in one flow.
Each ad set maps to its funnel URL. Pre-click and post-click stay in sync automatically.
[ Products ]
Refractr AI plus six connected tools
Refractr AI
Turn one competitor ad into a finished product test: product, angle, funnel, creatives, and campaign draft.
Ad Library
Search 50M+ live ads, filter by what matters, and save winning creatives for your next test.
Ad Creator
Generate hooks, headlines, primary text, CTAs, and images for each angle in minutes.
Ads Manager
Launch Meta campaigns with guided setup, draft saving, live insights, and one-click controls.
Funnel Creator
Build angle-specific funnels that connect each ad click to a focused conversion path.
Website Builder
Create Shopify storefront pages and angle-specific funnels from product context.
Product Manager
Keep products, websites, creatives, campaigns, and workflow state connected in one hub.
[ By the numbers ]
50M+
Ads searchable
< 15 min
Full workflow run
4 steps
Ad to live campaign
6 tools
One platform
[ Comparison ]
Stop stitching tools together
See how the old way compares to having everything in one platform.
Without Refractr
- Scrolling Meta Ad Library with no performance filters or saves
- Paying a developer to build every landing page from scratch
- Manually configuring campaigns across multiple Meta screens
- Writing ad copy, headlines, and CTAs without audience research
- Managing products, pages, and campaigns across disconnected tools
With Refractr
- 50M+ ads with performance scores, audience data, and brand research
- Build Shopify pages and funnels directly from product strategy
- 8-step guided wizard with draft saving and live insight sync
- AI generates copy, creatives, and angles from your product data
- One product hub links every website, funnel, creative, and campaign
[ Company ]
Built by operators, for operators
We're a small team of software engineers who also run e-commerce brands. We built Refractr because we were spending more time in tools than on strategy — testing a single product meant weeks of cloning pages, writing copy, configuring campaigns, and switching between platforms. So we built the system we wished existed: one workflow that turns competitor research into a live campaign, so we can focus on finding winners and scaling them.
Operators first
Every feature comes from a real workflow we ran ourselves — not hypothetical use cases. If it doesn't save time on a real product test, it doesn't ship.
Speed over complexity
We built Refractr to compress weeks into hours. Every tool is designed to reduce steps, not add them. One flow, one dashboard, one product link.
AI where it matters
AI handles the repetitive work — research, copy, creatives, structure. You make the strategic decisions. Human judgment stays in the loop at every step.
[ Get started ]
Stop switching between tools.
Start launching products.
Research competitors, build your brand, generate pages and creatives, and publish campaigns — one platform, one workflow, from idea to live ad.