tested per month
Find it. Prove it. Launch it.
Find a winning competitor ad, validate the product with real traffic and sourcing data, and get a complete launch dossier — research, strategy, ad copy and page copy you can execute with any tool you like.
Built for operators who move fast
[ Intelligence ]
One ad in. Complete dossier out.
Start from a competitor ad that is already working — and walk away with verified demand, real supplier economics, research written in your buyer's own words, and a launch dossier you can execute with any tool. No guessed personas. No invented proof. Every claim traces back to data.
Spot a winner
Search 50M+ live ads with performance filters and find the creative that is already printing money in your niche. Days active, variation counts and spend signals tell you what is genuinely working — not what looks pretty.
You are not brainstorming product ideas. You are reading the market's own answer sheet.
Validate with real data
Before you spend anything on building, validation checks the incumbent's SimilarWeb traffic and trend, pulls live AliExpress sourcing for real margin maths, and reads the funnel signals — then returns a pursue-or-caution verdict scored from a new entrant's seat.
If demand can't be verified, the score is capped and the verdict says so. No polished landing page gets to masquerade as market proof.
Generate the dossier
Refractr mines real customer reviews for verbatim pain language, then builds the full stack: grounded research, a strategy with a root-cause reframe and named mechanism, a master brief, two ready-to-run ad sets, and complete advertorial + product-page copy.
Real quotes are copied exactly or not at all — the dossier never invents reviews, experts or statistics.
Execute anywhere, then scale the winner
Paste the dossier into Claude to build your pages, drop the ad copy into Meta, and launch. When your test tells you which angle won, one click generates fresh variations inside the winning set — plus video scripts you can shoot on a phone.
Your tools, your store, your ad account. The dossier makes sure they all build the same right thing.
[ Products ]
The research stack behind every launch
Ad Library
Search 50M+ live Meta ads with performance filters and save winners for your next test.
Product Validation
Get a pursue-or-caution verdict from traffic trends, engagement signals, and AliExpress sourcing.
Refractr Dossiers
Turn a winning ad into a complete launch dossier — research, strategy, brief, ad sets and page copy.
Product Manager
Keep every product and its dossier connected in one hub, from draft to scale.
[ By the numbers ]
50M+
Ads searchable
4
Real data sources per dossier
6
Documents per dossier
~3 min
Ad to complete dossier
[ Comparison ]
Research a chatbot can't fake
Anyone can prompt an AI. The difference is what the AI gets to work with.
Without Refractr
- Pasting an ad link into a chatbot and getting confident guesses
- No idea whether demand is real before money gets spent
- Personas and pain points invented instead of mined from real buyers
- Copy that sounds like every other AI-generated store
- Research scattered across tabs, docs, and screenshots
With Refractr
- Verdicts backed by SimilarWeb traffic and live AliExpress sourcing
- Verbatim customer language mined from real product reviews
- A strategy with a named mechanism and ranked, countered objections
- Ready-to-run ad sets, advertorial and page copy — execute anywhere
- One dossier per product: research to launch in a single document
[ Company ]
Built by operators, for operators
We're a small team of software engineers who also run e-commerce brands. We built Refractr because the research that makes launches work — mining real reviews, verifying demand, checking supplier margins, writing the strategy — took us days per product, and every AI shortcut we tried produced confident nonsense. So we built the system we wished existed: real data in, a launch dossier out, and the freedom to execute it with whatever tools we like.
Operators first
Every feature comes from a real workflow we ran ourselves — not hypothetical use cases. If it doesn't save time on a real product test, it doesn't ship.
Speed over complexity
We built Refractr to compress weeks into hours. Every tool is designed to reduce steps, not add them. One flow, one dashboard, one product link.
Grounded, or it doesn't ship
Every claim in a dossier traces back to real data — mined reviews, live sourcing, verified traffic. The AI never invents reviews, experts, or statistics. Ever.
[ Get started ]
Stop launching on guesses.
Launch with a dossier.
Find a proven ad, validate the product with real data, and get the complete launch dossier — research, strategy, ad sets and page copy, ready to execute anywhere.