[ About Refractr ]

Built by operators, for operators.

Refractr is an AI-assisted e-commerce growth platform that compresses weeks of work — ad research, product strategy, storefront creation, creative generation, campaign setup — into a single guided workflow.

What is Refractr?

Refractr connects every step of the e-commerce product launch cycle inside one platform. Starting from the Meta Ad Library, you can discover high-performing competitor ads, extract product and brand intelligence, generate Shopify store pages and landing funnels, create AI-powered ad copy and imagery, and publish your first Meta campaign — without switching tools.

The platform is structured around a central entity: the product. Every website, ad creative, funnel, and campaign you create links back to the product it was built for, giving you a single source of truth for each thing you test or scale.

The Refractr workflow

  • Discover — Search 50M+ live ads. Filter by performance score, format, country, CTA type, and more. Open any ad to see audience data, transcriptions, and spend signals.
  • Research — AI extracts product details, reverse-engineers the competitor brand identity, and surfaces three strategic angles based on real buyer psychology — not feature lists.
  • Build — Generate a complete Shopify product page and angle-specific landing funnels automatically. Copy, imagery, FAQs, trust badges, and colour palette are all produced and published as native pages on your connected Shopify store — using your domain, your checkout, your customer data.
  • Create — AI generates ad copy, headlines, hooks, and images for each angle. Every creative is tethered to its funnel URL so your pre-click and post-click messaging stay aligned.
  • Launch — The guided 8-step campaign wizard connects to your Meta Ads account, sets objectives, targeting, placements, and budget, and publishes your campaign. Insights sync live.

Why we built it

We are a small team of software engineers who also run e-commerce brands. Before Refractr, testing a single new product meant weeks of manual work: trawling ad libraries, briefing copywriters, hiring developers to clone pages, configuring separate Meta dashboards, and context-switching between tools that never talked to each other.

We built the system we wished existed: one workflow, one dashboard, one product link — so teams can spend time finding and scaling winners instead of managing tools.

Our values

  • Operators first — every feature ships because we ran it ourselves on a real product test.
  • Speed over complexity — every tool is designed to cut steps, not add them.
  • AI where it matters — AI handles repeatable research, copy, and creative work; human judgement stays in the loop at every decision point.
  • Honest about limits — we document what the AI can and cannot reliably do, and we build review steps into the workflow so nothing goes live without your approval.

Status

Refractr is in active development. The core workflow — Ad Library, Product Manager, Ad Creator, Ads Manager, and Shopify Store Builder — is operational. Workflow orchestration, advanced analytics, and team features are on the roadmap.

If you want early access or have feedback, reach out at support@refractrai.com.