[ About Refractr ]

Built by operators, for operators.

Refractr is an AI research platform that turns winning competitor ads into complete launch dossiers — grounded market research, strategy, and ready-to-run ad copy you execute with the tools you already use.

What is Refractr?

Refractr covers the intelligence layer of an e-commerce launch. You discover high-performing competitor ads in a 50M+ ad library, validate the product behind an ad with real data — incumbent traffic, engagement signals, live AliExpress sourcing — and then generate a complete launch dossier: market research grounded in real customer reviews, a launch strategy, a master brief, two ready-to-run ad sets with full copy, and the advertorial and product-page copy to go with them.

Execution stays in your hands, with your tools. Every dossier exports as clean markdown and as a single prompt you can paste into Claude or ChatGPT, so you build your store and pages wherever you like — your domain, your checkout, your data. The platform is structured around a central entity: the product. Every validation and dossier links back to the product it was built for, giving you one source of truth per test.

The Refractr workflow

  • Discover — Search 50M+ live ads. Filter by performance score, format, country, CTA type, and more. Open any ad to see audience data, transcriptions, and spend signals.
  • Validate — Get a pursue-or-caution verdict before you commit: incumbent traffic and trend, engagement signals, and real supplier pricing from AliExpress, scored from a new entrant's perspective.
  • Dossier — Generate the full document stack: research with verbatim customer language mined from real reviews, strategy (funnel call, root-cause reframe, named mechanism, ranked objections), a self-contained master brief, two ad sets with finished copy and image briefs, plus advertorial and product-page copy.
  • Execute — Copy the dossier as a prompt into Claude or ChatGPT, or paste the copy blocks straight into Shopify or any page builder. Real trust elements stay yours to supply — the dossier marks them TO COLLECT and never fabricates reviews or experts.
  • Launch & scale — Upload the ad sets to Meta with the step-by-step course walkthrough. When a set wins, one click generates scaled variations and shootable video scripts inside the winning angle.

Why we built it

We are a small team of software engineers who also run e-commerce brands. Before Refractr, testing a single new product meant weeks of manual work: trawling ad libraries, briefing copywriters, hiring developers to clone pages, configuring separate Meta dashboards, and context-switching between tools that never talked to each other.

We built the research system we wished existed: real data in, one dossier out — so operators spend their time executing and scaling winners instead of guessing what to build. Execution tools are everywhere; the thinking that makes them work is what was missing.

Refractr is built and operated by Alwan Technologies Ltd, a London software studio.

Our values

  • Operators first — every feature ships because we ran it ourselves on a real product test.
  • Speed over complexity — every tool is designed to cut steps, not add them.
  • AI where it matters — AI handles repeatable research, copy, and creative work; human judgement stays in the loop at every decision point.
  • Honest about limits — we document what the AI can and cannot reliably do, and we build review steps into the workflow so nothing goes live without your approval.

Status

Refractr is in active development. The core platform — Ad Library, Product Validation, Refractr Dossiers, Product Manager, and the launch course — is operational. Deeper review mining, campaign-performance feedback, and team features are on the roadmap.

If you want early access or have feedback, reach out at support@refractrai.com.