Refractr takes a competitor ad that is already working and builds the document stack a professional direct-response team would write by hand: grounded market research, a launch strategy, a master brief, ready-to-run ad sets, and full advertorial + product-page copy. You execute it with any tool you like — Claude, Shopify, Canva, your own designer.
[ Research ]
The research document quotes real customers verbatim — the pain, the wished-for outcome, and why previous products failed them. That language becomes your ads, which is why they read human.
Every dossier starts by gathering evidence: mined customer reviews for verbatim pain language, live AliExpress sourcing, SimilarWeb traffic, the full landing page, and the competitor's other running ads. No chatbot guesses.
The root-cause reframe (UMP), an ownable named mechanism (UMS), the primary angle as one testable sentence, and the buyer's objections ranked with the counter-strategy for each.
[ Features ]
Built to remove friction so you can move faster and focus on growing your business.
Every dossier starts by gathering evidence: mined customer reviews for verbatim pain language, live AliExpress sourcing, SimilarWeb traffic, the full landing page, and the competitor's other running ads. No chatbot guesses.
The root-cause reframe (UMP), an ownable named mechanism (UMS), the primary angle as one testable sentence, and the buyer's objections ranked with the counter-strategy for each.
A cold, story-led editorial set that sells the click without naming the product, and a warm mechanism-led brand set — full copy, CTAs, and image briefs with consistent characters across each set.
Export markdown files, or hit Copy-as-prompt and paste the whole dossier into Claude to build your pages. Real things you must supply are marked TO COLLECT — the dossier never invents reviews, experts, or statistics.
[ Deliver ]
Research, strategy, master brief, ad sets, advertorial and product-page copy — generated in about three minutes, exportable as markdown, and formatted to paste straight into your execution tool.
A cold, story-led editorial set that sells the click without naming the product, and a warm mechanism-led brand set — full copy, CTAs, and image briefs with consistent characters across each set.
Export markdown files, or hit Copy-as-prompt and paste the whole dossier into Claude to build your pages. Real things you must supply are marked TO COLLECT — the dossier never invents reviews, experts, or statistics.
Get started for free and see how Refractr Dossiers fits into your e-commerce workflow.