Before you spend a single credit on a dossier, validate the product behind a competitor ad. Product Validation checks the incumbent's website traffic and trend trajectory, reads page-visit and engagement signals, and pulls real AliExpress sourcing — then returns a clear pursue-or-caution verdict so you only build for products worth testing.
[ Validate ]
Open any ad in the library and run validation. We analyse the incumbent's traffic trend, engagement signals, and sourcing, then score the opportunity from a new entrant's perspective.
We measure the incumbent landing page's traffic and whether it's rising or fading, so you can tell a proven, climbing opportunity from a dying one — the kind of read you'd get from SimilarWeb, built into the app.
Pages-per-visit, bounce, and traffic mix reveal whether success comes from a replicable ads-plus-funnel motion a newcomer can copy, or from a brand moat you can't easily beat.
[ Features ]
Built to remove friction so you can move faster and focus on growing your business.
We measure the incumbent landing page's traffic and whether it's rising or fading, so you can tell a proven, climbing opportunity from a dying one — the kind of read you'd get from SimilarWeb, built into the app.
Pages-per-visit, bounce, and traffic mix reveal whether success comes from a replicable ads-plus-funnel motion a newcomer can copy, or from a brand moat you can't easily beat.
We pull live AliExpress sourcing for the product so the verdict reflects real cost and margin headroom — not a guess — and flags thin-margin products before you commit.
Every check rolls up into a single verdict — Pursue, Caution, or Avoid — with the reasoning behind it, so the decision to generate a dossier is made on evidence, not a hunch.
[ Decide ]
A clear Pursue, Caution, or Avoid verdict — with the reasoning behind it — feeds straight into the dossier, which reuses the same sourcing and traffic data you already paid for.
We pull live AliExpress sourcing for the product so the verdict reflects real cost and margin headroom — not a guess — and flags thin-margin products before you commit.
Every check rolls up into a single verdict — Pursue, Caution, or Avoid — with the reasoning behind it, so the decision to generate a dossier is made on evidence, not a hunch.
Get started for free and see how Product Validation fits into your e-commerce workflow.